It’s an age
old question: Does humour really make advertisements more effective? I can tell
for sure it makes some ads a lot more bearable. This has a flipside though, advertisements
who try too hard to be funny are absolutely unacceptable. I’m looking at you,
infomercials.
In the next
forty posts, I’m going to show good and bad examples of humour used in
advertising. We’ll travel around the world and see how humour is used
differently in other countries, like the weird Japanese commercials, or extremely
exaggerated and patriotic advertisements from ‘Murica. I won’t just post
articles where I point and laugh at commercials. I have several scientific
articles lined up to dive into theories and opinions on the effectiveness of
humour in commercials, why people laugh at certain things and why this is
different in certain cultures. All this will be shown in fancy graphs for your
viewing pleasure.
A lot more
to come in the next couple of weeks, keep laughing and keep reading.
Meanwhile,
I’ll keep laughing my ads off.
No comments:
Post a Comment